The Ethical Soul

SUSTAINABLE | CRUELTY-FREE | VEGAN | TRAVEL

Cruelty-Free 101

Are you just starting your cruelty-free journey? Whether it is in cosmetics, skincare, fashion, or more, this is the perfect place to start!

What does it mean for a brand to be 100% cruelty-free? What do all the animal testing logos on bottles mean? What is the difference between cruelty-free and vegan? Find out below!

Cruelty-Free 101

Brands That Are Not 100% Cruelty-Free (Brands To Avoid)

Finding cruelty-free brands can be so difficult because brands tend to give conflicting information. It all comes down to what level of...

The Ultimate Guide: Cruelty-Free Brands (2025)

A-Z list of 100% cruelty-free beauty brands. Many of these brands offer vegan products as well or are 100% vegan.

China to end pre-market animal testing in 2021

Animal testing is completely banned in Europe and Australia, and the United States is working on it, with several states taking the first...

Cruelty-Free vs. Vegan

<p>A common misconception I get all the time on Instagram is that the terms cruelty-free and vegan are interchangeable. Many people have asked me if…</p>

Understanding cruelty-free logos

With the cruelty-free movement on the rise, I thought I would dedicate an entire post to talking about cruelty-free logos. Some logos are legitimate, some…</p>

The Ethical Soul

Cruelty-Free 101

Cruelty-Free 101

Brands That Are Not 100% Cruelty-Free (Brands To Avoid)

The Ultimate Guide: Cruelty-Free Brands (2025)

China to end pre-market animal testing in 2021

Cruelty-Free vs. Vegan

Understanding cruelty-free logos

EXPLORE POPULAR TOPICS

NEW TO CRUELTY-FREE?

CONTACT