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Cruelty-Free K Beauty Brands

Updated: Feb 27

Below is a full list of K Beauty brands I have verified are cruelty-free by the Free The Bunnies standard. Unfortunately, K Beauty brands have not been as responsive as I hoped, and I will update the list when I know more. However, this is a good starting point and includes some popular K Beauty brands that I did receive responses from.

In order for the K Beauty brand to be declared cruelty-free, it must meet ALL of the following criteria:

  1. They do not test on animals during any part of production

  2. They do not order materials from any third party vendor who tests on animals

  3. They do not have third parties test their products on animals on their behalf

  4. They do not sell their products in countries that require animal testing by law (i.e. mainland China)

  5. They are not owned by a parent company who tests on animals.


Cruelty-Free K Beauty Brands

Pending Brands – Brands that I contacted 7 or more days ago and have not received a response:

  • Saturday Skin – 100% vegan

  • Peach & Lily

  • Memebox

  • Biobelle

  • Ciracle

  • Double Dare

  • Private Doctor

  • Son and Park

  • Erborian

  • Blithe

  • Touch in Sol

  • JOAH

  • The Plant Base

  • Eco Your Skin

  • April Skin

  • Yuri Pibu

  • Manefit

  • Dr. Dream

  • C200

  • Shangpree

  • Ultru

  • Missha

  • The Creme Shop

  • Peach Slices

  • Ariul

  • Amoratica


K Beauty Brands that are NOT cruelty-free:

The brands below test on animals where required by law:

  • Belif

  • Neogen

  • Goodal

  • Leegeehaam

  • Make P:rem

  • Whamisa

  • ID.AZ

  • Banila Co


The brands below are cruelty-free but owned by a non-cruelty-free parent company:

  • R:ep – owned by Neogen (Tests)


The brands below are all owned by AmorePacific, a parent company that tests on animals where required by law, and I was unable to receive an answer whether or not the brands themselves are cruelty-free:

  • Acwell

  • Amore Pacific

  • Annick Goutal

  • A’Some

  • Aritaum

  • Dr. Jart

  • Espoir

  • Etude House

  • Goutal Annick

  • Grey Melinda

  • Hanyul

  • Happy Bath

  • Hera

  • Illiyoon

  • Illi

  • Innisfree

  • Iope

  • It’s Skin

  • Laneige

  • Leaders Insolution

  • Lirikos

  • Mamonde

  • Mirepa

  • Odyssey

  • PH Drop

  • Ponyeffect

  • Primera

  • Sulwhasoo

  • Tony Moly

  • Verite


I hope you found this list helpful regarding K beauty brands that are cruelty-free. I will continue to update the list as I receive responses from brands.


- Stephanie



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